Vail’s Adventure Ridge Opens for Winter Activities Including Tubing and Zip-Lining

Vail’s Adventure Ridge Opens for Winter Activities Including Tubing and Zip-Lining

Adventure Ridge atVail Mountain, one of the largest ski resorts in the world, is now open for the 2013-2014 winter season offering a hub of alternative winter activities and fun for the whole family high atop the Eagle

North side of Vail Mountain, and Vail Valley.

North side of Vail Mountain, and Vail Valley. (Photo credit: Wikipedia)

Bahn Gondola at Eagle’s Nest.

In addition to skiing and snowboarding on more than 2,500 acres of skiable terrain at Vail, guests can now enjoy activities like snow tubing, ski biking, kids snowmobiling and bungee trampolines. Adventure Ridge’s new zip-line, which debuted over the summer, will open for the winter season on Friday, Dec. 20.

Adventure Ridge is open Tuesdays through Saturdays from 11 a.m. to 7 p.m., and Sundays and Mondays from 11 a.m. to 4 p.m.

After working up an appetite at Adventure Ridge guests can now enjoy dinner at Bistro Fourteen and Game Creek Restaurant Tuesday through Saturday beginning at 5:30 p.m. Both restaurants will also be open for the Christmas Eve, Christmas, and New Year’s Eve holidays. Visit www.vail.com/dining for online reservations or call Bistro Fourteen at (970) 754-4530 or Game Creek at (970) 754-4275.

For the upcoming holidays Adventure Ridge will extend activity hours on Sunday, Dec. 22 and 29, and Monday, Dec. 23 and 30 until 7 p.m., including ski biking, and Bistro Fourteen and Game Creek will also be open for dinner service.

For more information about Vail Mountain visit www.vail.com, or stop by the Mountain Information Center, or call (970) SKI-VAIL (754-8245).

About Vail Mountain

Coveted as one of the largest ski resorts in the World with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.

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About Vail Resorts, Inc. (NYSE: MTN) 

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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Elizabeth Howe Named Senior Director, Vail Mountain Operations

Vista Bahn

Vista Bahn (Photo credit: paulswansen)

Elizabeth Howe Named Senior Director, Vail Mountain Operations

VAIL, Colo. – Dec. 17, 2013 – Vail Mountain, one of the largest ski resorts in the world, announced today the appointment of Elizabeth Howe to the position of senior director, mountain operations.

Howe spent 20 years in operations at Telluride, beginning as a lift operator and eventually rising to vice president of resort operations, a role in which she managed Telluride’s ski patrol, snow making, grooming, lift operations, lift maintenance, parks, events and fleet maintenance, the same functions she will lead for Vail Mountain.

“I’m excited to welcome Elizabeth to our Vail Mountain team,” said Chris Jarnot, senior vice president and chief operating officer of Vail Mountain. “I’m confident that her experience and leadership abilities will be assets for us in continuing to differentiate Vail as the greatest mountain resort experience in the world.”

In her role at Telluride, Howe also served as director of the Telluride World Cup Organizing Committee in 2009, 2010, 2011 and 2012, a position which will lend itself to events like the Burton US Open Snowboarding Championships and the upcoming 2015 FIS Alpine World Ski Championships in Vail and Beaver Creek. She has also worked with organizations including the National Ski Areas Association, the Colorado Passenger Tramway Safety Board and the United States Forest Service.

Howe holds a Bachelor of Science degree in biology from Loyola University Chicago.

For more information about Vail Mountain visit www.vail.com, or call (970) SKI-VAIL (754-8245).

About Vail Mountain
Coveted as one of the largest ski resorts in the world with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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Big Head Todd and The Monsters

English: Big Head Todd & The Monsters play liv...

English: Big Head Todd & The Monsters play live in Mission Control for STS-133 crew’s wakeup song. The song received the most votes in NASA’s Top 40 song contest receiving 722,662 votes (29 percent of the 2, 463,774 total). It was originally written as a tribute to the space program and workforce. The live performance was the first time a shuttle crew has been awakened live from Mission Control, Houston. (Photo credit: Wikipedia)

Big Head Todd and The Monsters Complete the Lineup of Free Concerts at Vail Snow Daze

  • Big Head Todd and The Monsters, presented by Bud Light, will take the stage with Matisyahu on Saturday, Dec. 14
  • Rebelution will follow opener MiM0SAon Friday, Dec. 13 presented by Pepsi
  • Vail Snow Daze will include après and after-dark parties and expo village, Dec. 9-15

Vail Mountain, one of the largest ski resorts in the world, announced today that Colorado rock band, Big Head Todd and The Monsters, presented by Bud Light, will complete the entertainment lineup for Vail Snow Daze 2013, the resort’s annual festival to kick off the winter season. Vail Snow Daze takes place Dec. 9-15, 2013.

Formed in Colorado in 1986, Big Head Todd and The Monsters have played together for nearly three decades, first gaining popularity in the mountain states before catapulting into the national spotlight. Together the band has sold more than three million albums and headlined packed venues worldwide, including sold-out shows at Colorado’s historic Red Rocks Amphitheatre. Combining a mix of musical genres, with original songwriting and scorching guitar licks, Big Head Todd’s success is no mystery and continues with the their eleventh studio album, Black Beehive, set for release in 2014.

Big Head Todd and The Monsters will join co-headliner Matisyahu on stage at Vail Snow Daze for a free live concert on Saturday, Dec. 14. Rebelution, with opening act MiM0SA, will entertain guests on Friday, Dec. 13.

All Vail Snow Daze concerts are free of charge and will be held at Vail’s Ford Park. The schedule of activities for Vail Snow Daze 2013 will also include the return of the sponsor expo village and gear demos at the base of Gondola One, Dec. 13-15, as well as après and after-dark parties in the Town of Vail throughout the week.

A limited number of Private Reserve tickets are available for purchase and include a preferred viewing area, private entrance, complimentary food and beverage and a rocking party! Please check www.vail.com/snowdaze for more info.

Vail Snow Daze is presented by Vail Mountain, Bud Light, Pepsi, Sprint and the Town of Vail, and sponsored in part by Helly Hansen, GoPro, Liberty Skis, Colorado Mountain Express, Vail Daily and KZYR.

For more information on Vail Snow Daze, including the full schedule of events, visit www.vail.com/snowdaze. For more information about Vail Mountain visit www.vail.comor call (970) SKI-VAIL (754-8245).

About Vail Mountain
Coveted as one of the largest ski resorts in the world with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.

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Vail Ski & Snowboard School

Ski Runs

Ski Runs (Photo credit: paulswansen)

A Newly Re-Organized Vail Ski & Snowboard School will Enhance the Learning Experience for Guests and Employees at the Resort this Winter

As the seasons change, skiing and snowboarding becomes top of mind again, especially with Vail Mountain’s opening day just around the corner on Friday, Nov. 22. For the world-class Vail Ski & Snowboard School, though, skiing and snowboarding is a year-round focus and the school has been hard at work re-organizing its structure in order to provide an even better experience for guests and employees this winter.

Previously the school was organized by base area location with general managers and managers in Lionshead, Vail Village and Golden Peak. Now, a general manager of children’s programs and a general manager of adult programs will oversee all locations, with supporting location managers for children’s and adults programs in Lionshead, Vail Village and Golden Peak. These general managers will report to Vail’s Ski & Snowboard School director, Bobby Murphy.

“At the core of everything, providing a safe and enjoyable experience for our guests and employees on Vail Mountain is the number one priority,” said Bobby Murphy, director of the Vail Ski & Snowboard School. “This re-organization of the management structure for Vail’s Ski & Snowboard School will create more consistency across programs and ultimately allow for better evaluation of existing programs in order to provide the best learning environment possible.”

Changes for the better are already well under way as several individuals have been promoted to the new Vail Ski & Snowboard School management positions. The new leadership team has been busy streamlining the children’s ski school registration process for the upcoming winter by moving all children’s lesson products onto their hard card media (similar to pass products) in order to create an easier check-in process, creating a full-day Max 3 adult lesson product, and preparing for the rollout of the fourth generation of EpicMix – EpicMix Academy. With EpicMix Academy, Vail’s ski school instructors will be able to certify the attainment of certain skills and levels for any of the students in their classes. Children and adults in both group and private ski and snowboard lessons will be able to earn permanent recognition and review their accomplishments online. Parents will be able to track the progress of their kids and the Company’s ski schools will immediately know the ability level of every student before the start of each lesson.

Serving as General Manager of Adult’s Programs at the Vail Ski & Snowboard School is Lance Wellbaum, who will oversee adult lesson programs across all Vail Ski & Snowboard school locations. Wellbaum brings 23 years of experience in the ski industry to the job, and has spent the past 20 years with Vail and Beaver Creek’s Ski & Snowboard Schools. Working with Wellbaum to support adult’s programs as location managers in Lionshead and Golden Peak are Gates Lloyd and Jason Schetrompf, respectively. Dave Bolte will serve as the location manager of the Vail Village Ski & Snowboard School location.

Taking over the new position of General Manager of Children’s programs at the Vail Ski & Snowboard School is Greg Willis. In this new position Willis will oversee children’s lesson programs across all children’s locations in Vail. He brings nearly 20 years of industry experience to Vail, having begun his teaching career at Sugarloaf in Maine and then moving to Beaver Creek in 1994. Working with Willis to support children’s programs as location managers in Lionshead and Golden Peak are Dan Houck and Sherry McDonald, respectively.

Rounding out the leadership team for Vail’s Ski & Snowboard School, Murphy’s team is also comprised of Mark Raymond, General Manager of Training and Quality, and Eric Aragon, Business Manager and Financial Analyst.

The Lionshead location of the Vail Ski & Snowboard School will open for adults and children of all ability levels on Vail’s opening day Friday, Nov. 22. For more information or to book a lesson, visit www.vail.com, or call the Vail Mountain Information Center at (970) SKI-VAIL (754-8245).

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Rebelution, Matisyahu and Additional Act

Rebelution, Matisyahu and Additional Act TBA to Headline Free Vail Snow Daze Concerts

Matisyahu

Cover of Matisyahu

  • Rebelution will follow opener MiM0SAon Friday, Dec. 13 presented by Pepsi
  • Matisyahu will get things moving before an additional headliner TBA on Saturday, Dec. 14 presented by Bud Light
  • Vail Snow Daze will include après and after-dark parties and expo village, Dec. 9-15

VAIL, Colo. – Nov. 4, 2013 – Vail Mountain, one of the largest ski resorts in the world, announced today the entertainment lineup for Vail Snow Daze 2013, the resort’s annual festival to kick off the winter season. The lineup will include free headliner concerts from Rebelution on Friday, Dec. 13 and Matisyahu on Saturday, Dec. 14. Vail Snow Daze, which takes place Dec. 9-15, 2013, boasts the most exciting lineup of entertainment in the event’s multi-year history.

“The lineup for this year’s Vail Snow Daze is a brilliant kickoff of the 2013-2014 ski and snowboard season as well as the first year of Vail’s next 50 years,” said Davy Ratchford, director of marketing and branding for Vail Mountain. “We clearly recognize the value events and entertainment like this brings to our guests and the community. We’re proud to deliver another worthy event that sustains Vail’s “Like Nothing on Earth” brand.”

On Saturday, Dec. 14, Bud Light presents Matisyahu. Since first emerging on the international stage in 2005, Matisyahu has established a reputation for following his muse—from the stripped-down roots reggae of the gold-certified Live at Stubb’s to the trippy ministrations of Youth to the polished pop eclecticism of Light. His most recent release, 2012’s Spark Seeker, debuted at #19 on the Billboard Top 200 and #1 on the Billboard Reggae chart, and spawned fan-favorites Sunshine and Live Like A Warrior.

Rebelution, presented by Pepsi on Friday, Dec. 13, is a rock, world and reggae band formed in Santa Barbara, Calif. in 2005. Rebelution’s latest release is the triple-disc “Peace of Mind”, which peaked at #13 on the Billboard top 200. They have self-released three albums and sold over 250,000 copies independently.

Blending sultry melodies with booming bass lines, MiM0SA offers up an interesting and soulful take on the sounds of hip hop beats and future bass music. The Los Angeles-based artist started his own label, False Idol Music, in 2011 as a means of distinguishing his sound from other electronic artists and building a repertoire of releases. MiM0SA will open for Rebelution on Friday, Dec. 13.

All Vail Snow Daze concerts are free of charge and will be held at Vail’s Ford Park. The schedule of activities for Vail Snow Daze 2013 will also include the return of the sponsor expo village and gear demos at the base of Gondola One, Dec. 13-15, as well as après and after-dark parties in the Town of Vail throughout the week.

A limited number of Private Reserve tickets will be available and include a preferred viewing area, private entrance, food and beverage and a rocking party! Please check www.vail.com/snowdaze for more info.

Vail Snow Daze is presented by Vail Mountain, Pepsi, Bud Light, Sprint and the Town of Vail, and sponsored in part by Helly Hansen, GoPro, Liberty Skis, Colorado Mountain Express, Vail Daily and KZYR.

For more information on Vail Snow Daze, including the full schedule of events, visit www.vail.com/snowdaze. For more information about Vail Mountain visit www.vail.comor call (970) SKI-VAIL (754-8245).

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Vail Valley Partnership and 2015 Organizing Committee

Vail Valley Partnership and 2015 Organizing Committee Create Road

to 2015 Cooperative Buy-In

Eagle County Businesses Offered Preferred Pricing to Participate in Co-Op

North side of Vail Mountain, and Vail Valley.

North side of Vail Mountain, and Vail Valley. (Photo credit: Wikipedia)

(Vail, CO) – Today, Vail Valley Partnership (VVP) announced that in partnership with the 2015 World Championships Organizing Committee, the two organizations will offer Eagle County businesses the opportunity to participate in the Road to 2015 World Championships Vail-Beaver Creek Cooperative Buy-In.

This initiative provides local businesses and organizations a chance to advertise during the 2013 men and women’s World Cup races, as well as the 2015 FIS Alpine World Ski Championships. The 2015 Organizing Committee is charged with coordinating all aspects of the two-week Championships.

The buy-in provides local businesses and organizations preferred member pricing during events that will garner unequivocal media attention on a global scale – an opportunity that might not be possible for members without the cooperative element. Participating members will be able to choose from a number of different sponsorship opportunities, including volume sponsorship during this year’s early season World Cup men’s and women’s races, as well as the 2015 Championships.

“The Partnership is thrilled to collaborate and join forces with the 2015 Organizing Committee to offer special World Cup weekend and 2015 World Alpine Ski Championship sponsorship opportunities to our members,” said Chris Romer, president and CEO of Vail Valley Partnership.

The Partnership and the 2015 Organizing Committee will host a complimentary social on Tuesday, September 10, at Bol from 5:30-7:30 p.m. to provide an update and answer questions on sponsorship opportunities available. The social will include food and drinks and is open to any and all interested businesses.

“We wanted to host a casual, fun, social gathering with our partner VVP, as a way to say thank you to all the community businesses that support the 2015 World Championships,” said Mike Imhof, Senior Vice President of Sales and Operations for the Vail Valley Foundation and Director of the 2015 World Championships. “We want to get to know new community partners and share some exciting updates and opportunities for both the 2013 ladies and men’s World Cup races and the 2015 Championships.”

For more information on the Cooperative Buy-In Opportunity, please contact Vail Valley

Foundation sponsorship sales managers Ross Herr at 906-869-7118, rherr@vvg.org or Jessica

Stevens at 817-726-5186, jstevens@vvf.org.

About Vail Valley Partnership:

Vail Valley Partnership is a 501(c) (6) nonprofit organization that serves as the chamber and destination marketing organization for Eagle County, Colorado and the Vail Valley. Vail Valley Partnership (VVP) is a regional leader in sustaining and enhancing the Vail Valley as a tourism destination. Through group and leisure sales efforts, the VVP takes on a leadership role to bring groups, meetings, events and visitors to the Vail Valley for both the economic benefit of the member businesses we serve and the overall economic vitality of the community. In 2012, the Partnership’s destination sales and marketing efforts resulted in $69,000,000 of direct spending in the Eagle River Valley. For more information on the Vail Valley Partnership, please visit

http://www.vailvalleypartnership.com/.

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Helicopter Flies In Towers for Vail’s New Mountain Top Express Lift

A Helicopter Flies In Towers for Vail’s New Mountain Top Express Lift (#4)

Chair4-helicopter3

VAIL, Colo. – Aug. 29, 2013 – The towers for Vail Mountain’s new, six-passenger chairlift to replace the Mountain Top Express Lift (#4) were flown in and set early Wednesday morning with the help of Timberline Helicopters’ Kaman K-Max helicopter. In total, 14 towers, crossarms and sheave assemblies were installed in a matter of hours as construction continues on the new lift in preparation for the 2013-2014 winter season. The upper and lower terminals will be constructed over the next few weeks.

The new high-speed, six-passenger Doppelmayr chairlift will result in a 33 percent increase in uphill capacity for the lift, or 3,600 people per hour, which is the same capacity as Vail’s new Gondola One. It will feature loading gates with a right angle loading conveyor system, which has been shown to reduce the number of lift stops and slows, thereby increasing the efficiency of the lift. The old Mountaintop Express Lift (#4) was installed in 1985 and provides access to Patrol Headquarters and a number of surrounding areas including Vail’s legendary Back Bowls and Blue Sky Basin.

About Vail Mountain
Coveted as the largest ski resort in the United States with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.

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Boneless Brings the Funk to Vail’s Friday Afternoon Club Aug. 16

Boneless Brings the Funk to Vail’s Friday Afternoon Club Aug. 16

 

  • Food and drink specials at Eagle’s Nest from 4-9 p.m.
  • Free activities including horseshoes, bean bag toss and the slackline park

    Eagle Bahn

    Eagle Bahn (Photo credit: paulswansen)

VAIL, Colo. – Boneless brings the funk to Vail Mountain’s Friday Afternoon Club (FAC) at Eagle’s Nest this Friday, Aug. 16 beginning at 4 p.m. Guests can look forward to an entertaining mix of disco, funk and jazz when the group takes the stage.

Festivities begin at 4 p.m. every Friday throughout the summer on Talon’s Deck Grill. Guests and locals alike can kick off the weekend with free live music and activities, food and drink specials, and more all while enjoying amazing sunsets and the best views in the valley. Guests can also enter for a chance to win Shock Top’s free giveaway, a Yeti mountain bike. Register each week at FAC for the drawing on Aug. 23.

All performances are free and the Eagle Bahn Gondola is free to 2013-2014 pass holders. Guests who have not yet secured the best season pass deal in the ski industry for next winter can purchase one at www.epicpass.com. Twilight gondola tickets can be purchased after 4 p.m. and include a $10 credit voucher valid for the purchase of on-mountain food and beverage at Talon’s Deck Grill and Bistro Fourteen, or Adventure Ridge activities. Or, grab a complimentary shuttle to Game Creek and use the voucher towards sunset appetizers and drinks on Game Creek Restaurant’s deck overlooking the Vail Valley. The last ride up the Eagle Bahn Gondola during evening operations is at 9 p.m.

The 2013 summer FAC band lineup includes:

  • Aug. 23                        Bluzilla
  • Aug. 30                        Bob Masters Trio

For more information about Vail Mountain, visit www.vail.com, or stop by the Mountain Information Center in Lionshead open daily from 9 a.m. – 4:30 p.m. or call (970) SKI-VAIL (754-8245).

About Vail Mountain

Coveted as the largest ski resort in the United States with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.

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Afton Alps Begins Construction on $10 Million of Resort Improvements

Afton snowboarder

Afton snowboarder (Photo credit: Mr.OutdoorGuy)

Afton Alps Begins Construction on $10 Million of Resort Improvements for its 50th Anniversary Winter Season

 

  • Entire Guest Experience “Re-Imagined” with New Terrain Park Base Area Facilities, Expanded Terrain Park and Improved Snowmaking
  • Epic Season Pass Provides Unmatched Value and Access to Afton Alps and 10 Iconic Western Resorts

AFTON ALPS, MINN. – Aug. 12, 2013 – To a “heavy metal” soundtrack of backhoes, cranes and bulldozers, Afton Alps Ski Area broke ground on massive resort improvement projects designed to re-imagine the entire guest experience for the 2013-2014 ski and snowboard season and Afton Alps’ 50th anniversary. The $10-million investment committed by new owner Vail Resorts represents the most significant one-time influx of capital improvements in Afton Alps’ history, and clearly sets it apart amongst its competitors in Minnesota’s local ski area landscape. 

“The construction projects we’re implementing this summer are designed to re-imagine every aspect of the guest experience at Afton Alps while keeping the longstanding Midwest ski experience Afton is known for,” said Joe Yasis, general manager of Afton Alps. “We think our guests will be delighted with the big improvements like the new terrain park, significantly enhanced snowmaking and new base area facilities. These improvements will set a completely new standard for Midwest skiing and riding. It’s where Epic begins.” 

Afton Alps list of improvements include:

  • Snowmaking Improvements: A complete overhaul and expansion of snowmaking at Afton Alps will provide the region’s highest quality snow surface, greater base depth and an expanded season due to the ability to make snow twice as fast with existing water resources. The ski area will add to the current fleet of snowmaking equipment with 22 new, energy-efficient snowmaking guns and 50 low-energy tower snow guns. Afton Alps is also constructing a new state of the art snowmaking pump house, installing larger diameter pipe capable of pumping water twice as fast when temperatures permit.
  • New Guest Services Facility: The guest services facility at Afton will be completely renovated to include a new ski school center, ticketing and pass sales office and a customer service center.
  • New Terrain Park by Snow Park Technologies: Snow Park Technologies, builder and designer of Winter X Games courses and features, will work with the Afton Alps terrain park crew to create one of the region’s most innovative terrain parks including cutting edge new features and designs.
  • New Terrain Park Village: At the base of the terrain park overlooking all of the new features, Afton Alps will create a new terrain park village with inviting indoor and outdoor spaces to relax or warm up, enjoy new food options, warm up and watch the park action. Additionally two new rope tows will be installed in the terrain park for faster and easier access to park features.
  • New Lift Ticketing and Scanning System: The new lift ticket and scanning system will be completely electronic and provide Afton Alps guests with a seamless transaction experience and faster access to the lift for both season pass holders and single day lift ticket skier and snowboarders.
  • Vail Resorts EpicMix Technology Installation: Afton Alps will install Vail Resorts’ acclaimed EpicMix RFID technology, allowing skiers and snowboarders to earn digital pins for their accomplishments track vertical feet and share them socially through Facebook and Twitter with family and friends.
  • EpicMix Racing will also be launched at Afton Alps this winter, a social application that enables skiers and riders of all abilities to track their vertical feet, earn digital pins for on-slope accomplishments and even race against Olympic champion Lindsey Vonn using their NASTAR race time to earn gold, silver and bronze medals. Race times, digital medals, overall leaderboards and leaderboards with just family and friends will all be available on both the EpicMix website and mobile application.

The value proposition for Afton Alps’ guests is unmatched. In addition to the ski area improvements and a whole new philosophy around guest service, Afton Alps’ passholders have the opportunity to purchase Vail Resorts season passes that allow them to ski as much as they want in their own backyard and at eight world-class resorts out West (Vail, Beaver Creek, Breckenridge and Keystone in Colorado, Canyons Resort in Utah, and Heavenly, Northstar California and Kirkwood at Lake Tahoe). Vail Resorts’ season passes offer guests the flexibility to choose which pass is right for them based on how much and where they plan to ski and ride. 

Ski or Ride Locally and Out West:

The Epic Local Pass™: Perfect for snow sports enthusiasts who want to take their annual ski vacation out West and ski unrestricted in their backyard all season long. The Epic Local Pass at $529 offers unlimited and unrestricted skiing at Afton Alps, as well as at Breckenridge, Keystone and Arapahoe Basin with some restrictions at Heavenly, Northstar and Kirkwood. The pass also includes a total of 10 days at Vail and Beaver Creek with holiday restrictions. At the spring rate, the Epic Local Pass pays for itself in just over four days when skiing at the western resorts and is only $130 more than an Afton Alps Pass. A discounted rate is also offered for college students at $479 (proof of 12 credit hours is required).

The Epic Local Child Pass: Children ski and ride all next season at Afton Alps for less than the current 2012-2013 Afton Alps child Pass price and get eight resorts out West for free. New this year at $269, $5 less than last season’s child’s pass, children ages 5-12 can receive unlimited access with no restrictions at Afton Alps, as well as unlimited access to resorts out West, including Breckenridge, Keystone and Arapahoe Basin with limited restrictions at Heavenly, Northstar and Kirkwood with the Epic Local Child Pass. The pass also includes a total of 10 days at Vail and Beaver Creek with holiday restrictions.

The Epic Pass™: Ski as much as you want, whenever you want at $689 for adults and $359 for children. 

Unlimited skiing or riding at Afton Alps, as well as at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado and Heavenly, Northstar and Kirkwood in Lake Tahoe at $689 for adults and $359 for children (ages 5-12). No restrictions. At this spring rate, the Epic Pass pays for itself in just over five days when skiing at the western resorts. 

Ski or Ride Afton Alps Only:

Afton Alps Pass: Perfect for people who only plan to ski or ride at Afton Alps. At $399, the same price introduced last season, pass holders will receive unlimited access to Afton Alps with no restrictions. A discounted rate is also offered for seniors at $269 and college students at $269 (proof of 12 credit hours in the 2013-2014 school year is required). Discounts are available for families and groups of four people. 

For more information on all Vail Resorts season pass products, visit www.epicpass.com.

About Vail Resorts, Inc. (NYSE: MTN)

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

 

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Vail Mountain Hosts World’s largest Ski Day to Conquer Cancer: Pink Vail 2014

VAIL MOUNTAIN HOSTS WORLD’S LARGEST SKI DAY TO CONQUER CANCER: PINK VAIL 2014

Third annual fundraiser benefits cancer patients from Colorado and across the U.S.

VAIL, Colo. – On April 5, 2014, Vail Mountain will become a sea of pink when everyday skiers and snowboarders

Pink Vail-520.jpg

Pink Vail-520.jpg (Photo credit: Zach.Mahone.Photography)

gather in Vail for the return of a one-day event to raise awareness and funds to support cancer fighters. Pink Vail, the world’s largest ski day to conquer cancer has proven to be one of the most fun and colorful ski days of the year including live music, a celebration ski down, pink costumes and more.

Pink Vail is a participation-based fundraising event similar to a run or walk to support cancer. Participants receive pledges, or sponsorships, to ski Vail Mountain during the one-day event. Skiers and riders may participate as individuals or as members of a team, and registration and fundraising efforts are tracked through the event website at www.pinkvail.com.

“Pink Vail is a true celebration of our united fight against cancer. We rarely get to ski for a cause, and this day not only raises money but also celebrates the courage and strength it takes to fight cancer,” said Peggy Carey, vice president of Shaw Regional Cancer Center. “In 2013, we hosted over 1,300 skiers and riders and raised over $330,000, nearly double from our inaugural year. We hope to have even more skiers and riders from across the state, and country to join us in support of cancer fighters and survivors everywhere.”

On April 5, participants will meet at Vail Mountain’s Lionshead base area where the event is headquartered. They may choose to explore Vail Mountain on their own, or they can participate in the Checkpoint Challenge, which involves finding five famous Vail Mountain decks and earning prizes along the way. The day on Vail Mountain concludes with the “Celebration Ski Down”, a pink ski parade celebrating cancer fighters. The ski down ends in the Lionshead base area with a toast, and the festivities continue into the evening in Arrabelle Square with a Pink Aprés Party, awards ceremony and free concert.

“In just its first two years, Pink Vail has become one of the best, most fun events of the year on Vail Mountain, said Chris Jarnot, senior vice president and chief operating officer of Vail Mountain. “All of us at Vail Resorts are excited to work with the VVMC team to bring it back and make it even bigger and better for year three. Everyone should plan to come out to join a great event for an even better cause!

Benefiting Cancer Patients and Survivors

Proceeds from Pink Vail benefit the “Spirit of Survival” program at Shaw Regional Cancer Center in Edwards, Colo. This new program includes a variety of complementary fitness and wellness classes, nutrition coaching, peer support and emotional counseling, a number of First Descents camp sponsorships and holistic healing options.

Shaw Regional Cancer Center, a service of the nonprofit Vail Valley Medical Center, is an intimate cancer care facility that provides exceptional, compassionate treatment and survivorship programming for patients from across the U.S. who are looking for individualized care in a unique healing environment. Shaw is renowned for its holistic, personalized approach to cancer treatment and recovery. One of the country’s premiere boutique cancer treatment facilities, Shaw Regional Cancer Center has been recognized and accredited by some of the top cancer organizations in the country, including the American Society of Clinical Oncology Cancer Foundation®, Susan G. Komen for the Cure®, American College of Surgeons Commission on Cancer (CoC) and the American College of Radiology (ACR).

Registration for Pink Vail 2014 will open on December 1, 2013 on www.pinkvail.com. There are no age limits or ability requirements to register. The minimum pledge amount needed to register for the event is $25 and a Vail Mountain ski pass or lift ticket is required for mountain access. Lodging specials will be available for those traveling from out of town or just looking for a fun and worthwhile escape in Vail.

Why pink? Pink Vail was started as a fundraising event to support breast cancer, specifically, and has grown and expanded to include all cancers and anyone touched by the disease. Pink Vail was presented a Gold Leaf Award by Colorado Healthcare Communicators for the best event in the state.

For information visit www.pinkvail.com.

About Vail Mountain

Coveted as the largest ski resort in the United States with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.

See Pink Vail by clicking HEREand watching the Pink Vail 2014 video.

About Vail Resorts, Inc. (NYSE: MTN)

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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