MEF Americas 2011: Mobile retail innovation & SMS

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MEF Americas 2011: Mobile retail innovation & SMS: “

MEF Americas 2011

Following the “The Path to Purchase – How Brands and Retailers Can Influence Shopping Behavior” panel at MEF Americas 2011 I spoke to Johann Huber Guiterrez on mobile retail innovation in Asia and the value of consumers’ familiarity with SMS.
 

We discussed:

  • How mobile can drive retail sales and where innovation is taking place in Japan, Korea and China.
  • Adding value to traditional retail mechanisms (like catalogues) by adding mobile services like QR codes for product information, reviews, comparison and ordering.
  • How retailers can benefit from using SMS and imaging – things consumers are already familiar with and use regularly. Also, how MMS is maturing into this space.
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(Via Mobile Industry Review.)

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So, get those Smart Phones at the ready.

Via Scoop.itMobile Money

Mobile shopping is poised to reach the zenith of its popularity and usage so far this holiday shopping season.
Via www.mobilemarketingwatch.com

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