Kellogg supports mobile strategy with CRM initiative – Mobile Marketer – Database/CRM

It’s great to see the grocery business beginning to adopt mobile strategy in their marketing at your local Supermarket.

Via Scoop.itMobile Tools

Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.
Show original

Please follow and like us:
Send to Kindle

App helps consumers catch local daily deals | Springwise

Via Scoop.itMobile Tools

QuickerFeet is a mobile app that delivers the latest deals from local retailers in real time, direct to consumers’ phones.
Show original

Please follow and like us:
Send to Kindle

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 – comScore, Inc

Via Scoop.itMobile Tools
“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”
Show original

Please follow and like us:
Send to Kindle

Understanding social media curators – Brand Republic News

Via Scoop.itReal-Time News Curation

Just one in five consumers who follow or ‘Like’ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.

Brands need to target curators and sharers

Some social media campaigns don’t look great on paper and accordingly don’t reach a public saturation point.

Other campaigns have looked great from the start and have gone on to light up Facebook pages, blogs and Twitter feeds, such as the Old Spice campaign and the Toshiba Space Chair Project, which seeded and amplified content through social media to generate more than two million YouTube views.
Show original

Please follow and like us:
Send to Kindle

A new look for Grocery Shopping?

853976206_0430bdea09The grocery store hasn’t really changed in the 50 years I’ve been aware of grocery stores.

Yes they’ve gotten much bigger and now offer many more options for various items. I remember from a TED talk, the speaker referencing that his local store offers 112 varieties of salad dressing. (I do enjoy salad, but WoW!) There have been new comers to the grocery business such as Whole Foods and Sunflower Markets as well. And yet the basic grocery store, a place to get milk, eggs and bread, remains the same.

Now comes a completely new idea from Future Lab and a study commissioned by the supermarket chain, Sainsbury. They envision a future where you, the shopper can pick your strawberries and tomatoes right from the plant. This won’t have you guessing just how fresh or having to search for the “best before date.”

This entire process will involve the use of hydroponic pods, moved from the farm right to the grocery store. As with any forward thinking idea, I certainly applaud their thinking outside the box. I’m wondering about the implementation of this to a national chain such as Kroger or Safeway.

Overall I like to see those who are thinking ahead about how we will be shopping in the near future. Hopefully this will encourage others to begin looking at how we shop and how the experience can be improved for both the shop owner and the shopper.

Please follow and like us:
Send to Kindle