Kellogg supports mobile strategy with CRM initiative – Mobile Marketer – Database/CRM

It’s great to see the grocery business beginning to adopt mobile strategy in their marketing at your local Supermarket. Via Scoop.it – Mobile Tools Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, […]

App helps consumers catch local daily deals | Springwise

August 22, 2011 by Customer Service No Comments

Via Scoop.it – Mobile Tools QuickerFeet is a mobile app that delivers the latest deals from local retailers in real time, direct to consumers’ phones.Show original

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 – comScore, Inc

Via Scoop.it – Mobile Tools“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which […]

Understanding social media curators – Brand Republic News

Via Scoop.it – Real-Time News CurationJust one in five consumers who follow or ‘Like’ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research. Brands need to target curators and sharers Some social media campaigns don’t look […]

A new look for Grocery Shopping?

May 17, 2009 by Uncategorized 1 Comment

The grocery store hasn’t really changed in the 50 years I’ve been aware of grocery stores. Yes they’ve gotten much bigger and now offer many more options for various items. I remember from a TED talk, the speaker referencing that his local store offers 112 […]

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