It’s great to see the grocery business beginning to adopt mobile strategy in their marketing at your local Supermarket.
Via Scoop.it – Mobile Tools
Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.
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Via Scoop.it – Mobile Tools
QuickerFeet is a mobile app that delivers the latest deals from local retailers in real time, direct to consumers’ phones.
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Via Scoop.it – Real-Time News Curation
Just one in five consumers who follow or ‘Like’ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.
Brands need to target curators and sharers
Some social media campaigns don’t look great on paper and accordingly don’t reach a public saturation point.
Other campaigns have looked great from the start and have gone on to light up Facebook pages, blogs and Twitter feeds, such as the Old Spice campaign and the Toshiba Space Chair Project, which seeded and amplified content through social media to generate more than two million YouTube views.
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The grocery store hasn’t really changed in the 50 years I’ve been aware of grocery stores.
Yes they’ve gotten much bigger and now offer many more options for various items. I remember from a TED talk, the speaker referencing that his local store offers 112 varieties of salad dressing. (I do enjoy salad, but WoW!) There have been new comers to the grocery business such as Whole Foods and Sunflower Markets as well. And yet the basic grocery store, a place to get milk, eggs and bread, remains the same.
Now comes a completely new idea from Future Lab and a study commissioned by the supermarket chain, Sainsbury. They envision a future where you, the shopper can pick your strawberries and tomatoes right from the plant. This won’t have you guessing just how fresh or having to search for the “best before date.”
This entire process will involve the use of hydroponic pods, moved from the farm right to the grocery store. As with any forward thinking idea, I certainly applaud their thinking outside the box. I’m wondering about the implementation of this to a national chain such as Kroger or Safeway.
Overall I like to see those who are thinking ahead about how we will be shopping in the near future. Hopefully this will encourage others to begin looking at how we shop and how the experience can be improved for both the shop owner and the shopper.
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