Tag Archive: consumer

August 30, 2011

Kellogg supports mobile strategy with CRM initiative – Mobile Marketer – Database/CRM

It’s great to see the grocery business beginning to adopt mobile strategy in their marketing at your local Supermarket. Via Scoop.it – Mobile Tools Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.Show original

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August 22, 2011

App helps consumers catch local daily deals | Springwise

Via Scoop.it – Mobile Tools QuickerFeet is a mobile app that delivers the latest deals from local retailers in real time, direct to consumers’ phones.Show original

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August 17, 2011

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 – comScore, Inc

Via Scoop.it – Mobile Tools“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of […]

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July 17, 2011

Understanding social media curators – Brand Republic News

Via Scoop.it – Real-Time News CurationJust one in five consumers who follow or ‘Like’ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research. Brands need to target curators and sharers Some social media campaigns don’t look great on paper and accordingly don’t reach a public saturation […]

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May 17, 2009

A new look for Grocery Shopping?

The grocery store hasn’t really changed in the 50 years I’ve been aware of grocery stores. Yes they’ve gotten much bigger and now offer many more options for various items. I remember from a TED talk, the speaker referencing that his local store offers 112 varieties of salad dressing. (I do enjoy salad, but WoW!) […]

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