And my question remains, Where are the Widgets?
Here’s a video of the issue I’m having here on the blog.
Yes, it’s come to that age when we’re seeking senior housing. Both of us being 60+ and given our age related aches and pains along with other issues, this only makes sense.
We’ve found a great resource called A Place For Mom. Having made contact with this resource we have begun the process of getting on a waiting list and dealing with all of the other bureaucratic issues surrounding such a move.
Which once again brings me to the photo in this post. You might remember that I posted back in December of 2012, about the facility and their pet policy. To add some additional information, we’ve actively been looking into this facility due to it’s proximity to our current apartment. I’ve made several email contacts to the facility for information, all of which have gone unanswered. In calling the facility we were told to make use of the facility web site. When I related that I’ve made requests via the web site that have gone unanswered, I was again told to use the web site. Both of us on separate occasions have visited the facility to get further information. We’ve been ignored at the locked front entrance in spite of making eye contact with those in the leasing office.
In a conversation with an individual who resides in another Senior Housing facility here in Wheat Ridge, I was told of problems with the Town Center Apartments related to him by other Seniors residing there.
So in our continued search for new digs, the Wheat Ridge Town Center Apartments has been crossed off our list of potential residences.
5 Inbound Marketing Strategies that worked for our Enterprise SaaS Product
When we started the company in 2009 and launched the first version of our SAAS product in 2010, we started selling ERP to schools with feet on street sales team. It was hard with no results. Some principals even said “I will pay you for not selling this to me, please disappear!” It was tough selling ERP which is a known fact to any seller in the education industry. The sales cycle can get as long as 6 8 months.
Since being a startup we couldn’t increase our expenses, so we started looking for a better model for selling ERP. And as they say ‘Necessity is the mother of all inventions’, we found that using inbound marketing model, we could make the schools and resellers approach us for the product. This also reduced the sales cycle to 1 2 months. We even started closing deals within a days time.
Introduction to inbound marketing (For those who are new to this term)
When we go and sell a product/service to customers they feel that they are being sold
something which they don’t actually require and they don’t want to buy. The institutions were working efficiently without implementing any ERP and this made them reluctant to implement an ERP software all of a sudden. But there will be few, who would be looking out for a solution, and when you approach these institutes, you can provide them with the best out of your least value. Thus degrading your product value; and if you have committed any services then you are doomed. Now with inbound marketing the same customer will pay a higher amount visiting our store/website which costs him more (Total cost cost of visiting our physical office or hiring us to give them demo).
As Steve Jobs said “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” This is very true for any ERP solution.
In Inbound marketing strategy people visit your site (come to your website/store) when they are really looking out for solution/business and they find you, therefore make sure that the website and your online presence are so strong that they turn into leads prospects. Such customers then don’t bargain (but you can’t stop the Indian customers! Beware). But the demerit is that you will lose the customers who don’t fit in your product model. You will have to say ‘NO’ to some customers in order to have a scalable model. It means that, only those customers will purchase your product who are a perfect fit to your product model and hence less churn out. Thus the Life Time Value (LTV) of the customer will increase and a solid revenue model evolves. To say, this strategy has got its own merit and demerit but for a startup if this works then it’s great.
Inbound Strategy 1: Giving the basic product as free & open source
For us the inbound marketing has worked so well that, our open source version of the product gets around 150200 downloads per day. Our product has amassed more than 65,000 downloads over period of 3 years. For an ERP this is a huge achievement. The opensource version is marketed by the eminent personalities in opensource community. To add to this prestigious institutes in India, IIM and IIT (one each) is now powered by Fedena. This wouldn’t have happened if we were to go and sell to the premier institutes. A specific percentage of these free downloads got converted as paid customers.
Inbound Strategy 2: Interviewing happy customers and publishing in blog.
We constantly interviewed our happy customers and published the interviews in official product blog. The new prospects reading these interviews got convinced about the product quality and converted as paying customers.
Inbound Strategy 3: Applying to various award competitions and winning the awards
increased credibility & conversion Never leave a startup competition unparticipated. When we hear of an award winning product we come to value the product’s credibility. This really is a strong point in making the sale.
Inbound Strategy 4: Free demo with full documentation.
Our competitors were hiding demo of the product. You might have felt that once you are in a website and if you don’t find the demo of the product to test the product instantly and freely you are not going to try that product. But on the same time if you provide the access for a free demo, people try the product instantly and once he enters data into the trial version and if he likes the system he signs up and gets converted.
Inbound Strategy 5: Celebrating even small success in social media
We were never shy to celebrate even the small success in Facebook, Twitter and other social media. Now internet marketing is all about content driven marketing. The likes, comments, shares are valued more than other normal content marketing. Because here the users are rating the relevance of the content you posted and the web spiders rank those highly which get better ranking for your website. Implies the domain authority of your website increase when people talks about your product. Also it enables to spread your product information to all your fans and related ecosystem easily and effectively.
Abdulla Hisham is the cofounder and MD of Foradian technologies. Hisham drives the marketing and business development initiatives of Foradian. Foradian’s product Fedena was one of the winner of Edustars 2012. Checkout their product at www.fedena.comPhoto https://si0.twimg.com/profile_images/1111330675/Picture_123a.JPG
Leadership Organization Offers One-Year Membership to Partnership Members
(Vail, CO) – Vail Valley Partnership (VVP) today announced the implementation of a new membership benefit in collaboration with local nonprofit, Vail Leadership Institute (VLI).
VLI, a leadership development organization based in the Vail Valley, will offer all VVP members a free one-year “Seeker” membership to the Institute. The Seeker membership is an introductory level, designed to familiarize people with the Institute’s leadership development and programming. The Seeker membership will provide all participating Partnership members access to the quarterly Leadership Insights Forum and connect them with other local leaders who are committed to the future of the Vail Valley.
Together, Buck Elliott, Art Currier and John Horan-Kates launched Vail Leadership Institute in 1997 as a nonprofit educational organization. Since it’s inception, VLI has continued to offer programs, retreats and courses to help people apply Inside First ™ leadership. The Inside First™ philosophy is a process that, ‘starts within, clarifying purpose, values and beliefs that differentiate our character, and then emanates outward, advanced by the skills of visioning and planning to guide our actions and relationships.’ Vail Leadership Institute has been a member of the Partnership since 2009.
“Vail Leadership Institute, much like the Partnership, plays a role in economic development and the nurturing of the local business community. The Institute is proud to be working with the Partnership to help connect people to resources they will need to build enduring businesses that are lead by character-driven executives and entrepreneurs. Like any business resource, it is the connection of the people that really makes the magic happen,” said Ross Iverson, general manager for the Institute’s Entrepreneurs BaseCamp program.
Vail Valley Partnership, in collaboration with the Economic Council of Eagle County and groups like VLI, works to provide local businesses with the resources to succeed, whether a current business in Eagle County or prospective. The synthesis of historical data and small business tools on VVP’s online Economic Development section with VLI’s applicable business lessons in the areas of ethics and guiding principles is a natural collaboration.
“Extending the VLI membership to our member businesses provides a great opportunity for reflection on ethics, normally an area of business that most entrepreneurs do not have the time to examine. We’re getting a business community that is not only better connected, but one that will lead conscientiously with thoughtfulness,” said Jeremy Rietmann, program manager at Vail Valley Partnership.
To activate your Seeker Membership, VVP members will first need to contact Ross Iverson at email@example.com to receive their promo code and second, visit http:// www.vailleadership.org/product/seeker-membership/ to initiate their one-year membership.
For more information on Vail Leadership Institute, please visit http://www.vailleadership.org/.
To learn more about additional VVP member savings and programming benefits, please contact Jeremy Rietmann at firstname.lastname@example.org or call 970-477-4012.
About Vail Valley Partnership:
Vail Valley Partnership is a 501(c) (6) nonprofit organization that serves as the chamber and destination marketing organization for Eagle County, Colorado and the Vail Valley. Vail Valley Partnership (VVP) is a regional leader in sustaining and enhancing the Vail Valley as a tourism destination. Through group and leisure sales efforts, the VVP takes on a leadership role to bring groups, meetings, events and visitors to the Vail Valley for both the economic benefit of the member businesses we serve and the overall economic vitality of the community. In 2012, the Partnership’s destination sales and marketing efforts resulted in $69,000,000 of direct spending in the Eagle River Valley. For more information on the Vail Valley Partnership, please visit
With summer in full swing, here are some fun ways to take advantage of the longest days of the year across Vail Resorts lodging properties in Vail, Beaver Creek, Breckenridge and Keystone in Colorado; at Half Moon, Jamaica; and at Grand Teton Lodge Company near Jackson, Wyoming.
Half Moon Jamaica, A RockResort
|Ashley Lowe, email@example.com or 303.404.1831|
Air Canada To Launch Nonstop Winter Service Between Toronto and Eagle Airport
Vail Resorts, Inc. (NYSE: MTN) in partnership with Air Canada, announced today new, non-stop Air Canada flight service between Toronto (YYZ) and Vail/Eagle (EGE) Airports for the coming winter season beginning Dec. 14, 2013, through April 5, 2014. The 120-seat Airbus A319 aircraft will offer a choice of Executive or Economy class service, and feature complimentary seatback entertainment throughout the aircraft. The new service will be the second non-stop western ski gateway from Toronto, behind Denver, making it easier than ever before for those traveling from Toronto and Eastern Canada to ski and snowboard Vail and Beaver Creek, two premier mountain resort destinations in the United States. The new flight also allows for skiing and riding on the same day of travel, as well as the convenience of clearing customs and immigration prior to departure in Toronto. Eagle Airport is conveniently located approximately 25 miles from Beaver Creek and 35 miles from Vail, with seamless, door-to-door transfers to accommodations in Vail or Beaver Creek with Colorado Mountain Express, offering shared shuttle and private chauffeured SUV options.
“Consistent growth from the Canadian market over the last few years is a clear indication that Canadians recognize the value of Vail Resorts’ industry-leading Epic Pass and the world class experience that comes with a visit to Vail and Beaver Creek,” said Davy Ratchford, director of sales and marketing for Vail Mountain. “Our partnership with Air Canada and the new nonstop service between Toronto and the Vail Valley will make the experience of traveling to and skiing and snowboarding at Vail and Beaver Creek that much more seamless and enjoyable. “
“This new direct nonstop service from Air Canada’s Toronto hub is the first international direct service to the Eagle/Vail Valley and makes it easier than ever for our Canadian friends to visit,” said Greg Phillips, director of aviation of Eagle Airport. “We are proud of our partnership with Vail Resorts and we are very excited to welcome this new flight for the coming winter season. We look forward to a long and mutually beneficial relationship with Air Canada.”
Saturday service will be offered for the new nonstop flight, with convenient times that allow travelers to be on the slopes of Vail or Beaver Creek on the same day as arrival. The inbound flight schedule from Toronto will depart at 9:50 a.m., arriving at Eagle Airport at 11:45 a.m., allowing for afternoon skiing and riding at Vail or Beaver Creek. Outbound flights from Eagle Airport will depart at 12:30 p.m., arriving in Toronto at 5:43 p.m., aligned with hotel check-out times or the option to enjoy some perfectly manicured corduroy or fresh powder tracks before the flight home. Daily connections are available with Star Alliance partner United Airlines for service from Eagle County Airport to Denver, connecting to Air Canada from Denver to Toronto. Air Canada also offers convenient connections to other major Canadian cities, including Montreal, Ottawa and Halifax.
“Air Canada is pleased to offer customers the convenience of the only non-stop service between Canada and Colorado’s world-famous resorts of Vail and Beaver Creek Mountains,” said Marcel Forget, vice president of network planning of Air Canada. “Customers beginning their ski holiday will appreciate the convenience of a mid-day arrival with just a short, 30-minute drive before reaching the slopes.”
In March, Vail Resorts announced a record capital plan for the coming winter season, in accordance with the Company’s mission to provide an Experience of a Lifetime for guests, further consolidating the Vail Resorts’ position as the premier mountain resort company in the world.
On the heels of opening the state-of-the-art Gondola One in November 2012, complete with heated seats and Wi-Fi, Vail Mountain, the largest ski resort in the United States, is continuing its on-mountain investment with two new lifts for the 2013-2014 season. The new chairlifts will continue to build upon Vail’s preeminent position in delivering the best experience in the ski industry worldwide. A new high-speed, six-passenger chairlift will replace the high-speed Mountaintop Express Lift (#4) from Mid-Vail to the Patrol Headquarters area. The replacement will result in a 33 percent increase in capacity, or 3,600 people per hour, which is the same capacity as Vail’s new Gondola One. The existing lift was installed in 1985 and is one of the most frequently used lifts on Vail Mountain, providing access to Patrol Headquarters and a number of surrounding areas including the legendary Back Bowls and Blue Sky Basin. Additionally, the Gopher Hill Lift (#12) in Golden Peak – a fixed-grip double chairlift installed in 1974 – will be replaced by the former Rose Bowl lift (#4) from Beaver Creek, where a new high speed quad was installed in 2011. The fixed-grip triple lift will increase capacity by 50 percent over the existing Gopher Hill Lift (#12), which predominantly provides access to the Golden Peak area for beginners as well as access to Vail Village. The triple lift will also allow for twice the capacity of three to six-year-old ski and snowboard school guests, who are required to ride the lift with an adult.
At Beaver Creek, construction is underway on a new European-inspired on-mountain restaurant named Talons, situated at the confluence of Larkspur Bowl, Grouse Mountain and Birds of Prey. It will replace Red Tail Camp. The name Talons reflects the theme on this part of the mountain, which is home to many birds of prey in the area. Talons will be 17,000 square feet with 500 indoor seats on two levels and 250 outdoor seats, more than doubling the previous capacity. The menu will feature gourmet dining options such as the Talons Kasseler Rippchen Casserole and Colorado Lamb Burger served in an upscale cafeteria setting. The architecture pays homage to the early era of Beaver Creek with a nostalgic barn exterior and post and beam construction. Originally constructed in 1997, the new building is situated lower down the hill, offering easier access for skiers and riders in the area. Talons is expected to open at the start of the 2013-2014 ski season and it also will serve as the press center for the 2013 Birds of Prey World Cup events as well as the 2015 FIS Alpine Ski World Championships. It’s all about the details at Beaver Creek, from ski concierges to guest service ambassadors, whose sole job is to ensure the experience of a lifetime for guests.
Epic Pass holders enjoy unlimited, unrestricted access to Vail Resorts’ eight world-class resorts in the United States, including Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin, and Eldora in Colorado, Canyons in Park City, Utah, Heavenly, Northstar and Kirkwood in Lake Tahoe, Mt. Brighton in Michigan and Afton Alps in Minnesota, and now, five free days at Verbier, Switzerland and five free consecutive days at Arlberg, Austria. At only $689, the Epic Pass is the best value lift pass in the industry. Visit www.epicpass.com for more information and to purchase.
Vail Resorts also offers other pass options, to allow guests to choose the pass that best suits their needs:
Prices on Vail Resorts season passes are guaranteed for a limited time only. For more information or to purchase a pass, visit http://www.epicpass.com.
Season Pass Benefits
Access to Verbier, Switzerland, and Arlberg, Austria, is only provided to Epic Pass holders and not holders of other passes offered by Vail Resorts (Epic Local, Tahoe Local, Summit Value and Tahoe Value). In addition to access to 18 mountain resorts, Epic Pass and all Vail Resorts season pass holders will continue to receive exclusive offers on lodging, dining, ski rentals, equipment, ski school and special events for the 2013-2014 ski and snowboard season at Vail, Beaver Creek, Breckenridge, Keystone, Canyons, Heavenly, Northstar and Kirkwood, as well as Arapahoe Basin and Eldora. All season pass products are non-transferable and non-refundable.
About Vail Mountain
Coveted as the largest ski resort in the United States with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.
About Beaver Creek Resort
Beaver Creek features the ultimate ski vacation experience featuring a World Cup mountain, intimate alpine village, and legendary attention to detail. It is home to some of the West’s most celebrated Rocky Mountain restaurants and pioneer chefs. The resort is located just 25 miles east of Eagle Airport offering nonstop jet service from 10 major U.S. destinations. Visit Beavercreek.com. Follow Beaver Creek on Twitter @BeaverCreekMtn. Like Beaver Creek on Facebook at www.facebook.com/beavercreek.
Vail Valley Partnership Welcomes New Members
18 Local Businesses and Organizations Join the Chamber
(Vail, CO) –Vail Valley Partnership is happy to welcome 18 new members in the last quarter
(April – June). Vail Valley Partnership is the official resource and advocate for business and
tourism in the Vail Valley with over 800 member businesses. Dedicated to ensuring local
business success, the Partnership creates regional economic vitality by partnering with local
businesses, collaborating with key stakeholders and through its extensive partnership base.
The Partnership serves three purposes in the Eagle River Valley as the Chamber of Commerce,
Destination Marketing Organization and Economic Development organization. The Partnership
strives to sustain and enhance the Vail Valley as a tourism destination and as a place to do
business by contributing to the identity and economic well being of the community.
Members of Vail Valley Partnership have access to a number of marketing benefits, educational
programs, cost-savings opportunities and networking events throughout the year as well as onetime media discounts with local partners.
New members include:
Advanced Exercise Equipment
Club at Cordillera
Elevation Media Group
Fine Signs of Colorado
Law Office of Burton H. Levin
Oxi Fresh of the Rockies
Rocky Mountain Insurance & Financial
Travel Vail Baby
“The Partnership welcomes our new members; we are working hard to continuously ensure
a strong membership program of marketing benefits, networking events and educational
opportunities to prospective businesses. The VVP is happy to welcome these new members and
look forward to helping them further their involvement in the community,” said Chris Romer,
president and CEO of Vail Valley Partnership.
As the regional Chamber, the Partnership keeps its pulse on local, regional and national leisure
travel & business trends to assure local businesses have a voice in the various areas that affect
business and tourism in Eagle County.
Please contact Jennifer Weintraub, Events & Membership Manager at (970) 477-4001 or by
email at firstname.lastname@example.org with any questions regarding Vail Valley Partnership.
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