Retail Marketing.

I found this Sale sign in a local store.  It is certainly an interesting approach.

I presume that the store employees don’t want to deal with these items for inventory.20161128_122220

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Overdrive update.

Overdrive update with a new version.  And it’s still not working on my iPad.

Cover of "Kindle Wireless Reading Device,...

Cover via Amazon

I wrote about this earlier this week  I had checked and found out that there was a new/updated version of the app.  Great, I thought.  Moving from v. 3.5.8 to v 3.6 would be an improvement.

And I was wrong in my presumption.  Version 3.6 is no better than v. 3.5.8 on my iPad.  The app doesn’t hold selections while attempting to log into the app.  It still has a challenge in keeping my Library Card Number as my login.  Sometimes it does and others, I’ve got to re-enter all the information again.

The user interface was apparently repurposed and now isn’t user-friendly in the least.  So now I will begin looking for alternative sources of books.  Amazon Unlimited for the Kindle is certainly one option.  The downside of this is the lack of support for my local library system.

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Monday Thoughts

Contact Form

Contact Form (Photo credit: Wikipedia)

Monday Thoughts on a sunny blue skies type of day.

I wonder what sort of response time I should expect from an on-line contact us pages for national/regional businesses?  I’m wanting to pay you money for services you state you offer and yet 8+ hours later and not so much as a thank you for your request.

The next observation is for city planners.  We reside in a city of fewer than 500 people and there are wonderful things about a small town.  However, having sidewalks run for several blocks and then abruptly end seems a bit curious.  I then observe that the sidewalk begins on the opposite side of the street and goes on for several more blocks and then once again abruptly ends.

I’m wondering if there were walking studies commissioned and accomplished to determine where and how far the sidewalks on a particular street should start and stop?  If so are these studies kept at the local city hall for the general public to review?  It’s time to start attending the local city council meetings.

I’m amazed at people that I follow on all of the usual suspect social media sites and their unabashed support and stated intent to vote for Hillary Clinton.  Many of these are people for whom I have great respect for their expertise in their field of endeavor.  Their rabid support gives me cause to wonder if they have been paying attention at all to Hillary and her history.  WikiLeaks notwithstanding, there is plenty of old school news reports both video and newspapers of Hillary’s corruption and questionable dealings with other politico’s and the voting public, to without question disqualify her from holding any public office.  She certainly has no business running for or being allowed to darken the doors or grounds of the White House in any of our lifetimes.

 

 

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USPS and change of address.

USPS and change of address should be simple and easy to complete.  Oh, wait, I’m dealing

USPS service delivery truck in a residential a...

USPS service delivery truck in a residential area of San Francisco, California (Photo credit: Wikipedia)

with one of the larger bureaucratic entities.  With a move for us in the very near future, it will require a change of address form from the USPS.

With the 55th annual Apple Fest going on this weekend here in Bayfield, stopping by the Post Office was out of the question, and of course, then there is the federal holiday on Monday.  So I went on-line to see about filling out a change of address form.  All was well until they want to charge my credit card to process this procedure.

I’ve written previously about the financial troubles of the USPS, and this is yet another symptom of the ongoing challenges with the bureaucracy.  So I decided that completing the form would wait until later in the week.

Then within the hour of being on the USPS.com website, I received the following robot email – Well thanks for noticing and no I still don’t wish to complete the form, thanks.screenshot_1

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Auto Play Video Ads.

Why have we returned to the interweb’s of the 80’s and 90’s? I’m of course referring to the screenshot_1propensity of web sites to have auto play video start playing when you go to their site.
What is even worse is that the video more often than not, has nothing to do with the site content. The videos are simply ads. If I wanted to watch TV type ads I’d have cable or satellite thank you very much. This is directly why we don’t have cable or satellite, as there are entirely to many ads.
One of the worst offenders I’ve found is Dailywire.com. Not only do they have the auto play video ads, and they have the same ad playing in two different places on the article page.
Dailywire.com has great content, and yet the video ads are a complete distraction from their content. I know that there are other sites that I’ve gone to who have something similar and yes, it’s just as annoying.
I’m wondering if this is simply a push for ad dollars during the presidential campaign and nothing more. We shall see after November 8th, 2016

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Data Gathering.

First, they need to rethink the metrics they’re tracking. There’s this assumption that the more data you have, the better your marketing will be. But you have to ask: Is your data measuring the things that drive growth? – Merkle’s Chief Growth Officer, Adam Lavelle,
Not looking specifically at marketing, but rather business data gathering in general, Lavelle’s observation is spot on. How many businesses collect data simply for data’s sake and because the boss or business owner said to do it that way. How many monthly business reports are created simply as busy work for employees? How many of those reports are read and acted upon? How many of those reports are simply filed away with the appropriate check box marked, that the report was completed and filed.
While on active duty in the U.S. Navy there were always a plethora of monthly reports due. Some critical and others, not so much. We would complete all the reports and send off the ones, historically known for being critical, while keeping the other reports filed in the office. More often than not many of the reports were never followed up upon by the requestor. If the report was followed up on, we’d acknowledge the request and send off the report. It was a clear and determined way to designate just how important or not requests were from those higher up the food chain.
Business owners who can’t, don’t or won’t, enroll their employees in the basics and background of data gathering, alienate those employees from the business and the data gathering becomes only busy work.

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Don Tapscott: How The Blockchain is Changing Money…

What is the blockchain? If you don’t know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.

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Return purchase to Amazon.

English: Lenovo logo ???: Lenovo ??

English: Lenovo logo ???: Lenovo ?? (Photo credit: Wikipedia)

Earlier this week I purchased a new laptop from Amazon.  Most likely something that many of you do each and every day.  I did this in anticipation of replacing the three-year-old Samsung Chromebook.

Friday arrived and so did the laptop.  With much anticipation,  I opened up the box and began to explore the new device.  It was a fast machine.  However,  there soon began to be issues with the device.

The device wouldn’t download Google Chrome.  In doing some investigation I found that this is an issue that is known and been going on for a few years.  I then find out that the device can’t or won’t download or update the apps that are on the machine.  This includes a paid and up to date subscription to Microsoft Office.

So, back it goes for a refund.  Now to once again begin a search for a new laptop.

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Proof Reader Needed.

20160727_145159

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New Internet Service.

New internet service came to our home earlier this week.  Thanks Charter for the 65 Mbps Screenshot_1speeds.  It is wonderful.  The installation went without a hitch and the service tech was efficient and helpful.

On the downside there are two issues with Charter.

This was one of the main reasons for getting our own service, was not to have to rely on the business available wi-fi.  Now I need to find out how to get hold of Charter Customer Service and have them address the issue.

  • Charter Terms and Conditions.

We signed up for the service three weeks ago, and waited the 18 days for our install date.  All Screenshot_2 Terms and Conditionswas well, Charter took our money and we signed and agreed to all of the terms and conditions.  However we continue to get internet pop up screens which interfere with the browsing experience.  Again, a Charter #FAIL. 

This will be a continuing story, so check back as I’ll update as any progress is made.

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