Christmas Sale

So a retailer that I’ve been wanting to purchase a product from, finally has the item back in stock. Of course, its the Christmas sale season, and it’s not on sale.

Now to look for something else to buy.

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Rosetta Stone.

Attention Rosetta Stone marketing/sales department. Sending me hourly emails on what a great deal I’m missing, doesn’t enroll me in wanting to buy your product.

Thank you.

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Ads in Gmail

The ads the google is placing at the top of one of my gmail areas are in no way related to anything I’m looking for. Neither are they anything related. Massive #FAIL Google.

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Where are the Widgets? 1.1

Part two of my post of an hour or so ago.  Take a look at the site and then look at the following…Screen Shot 2013-11-05 at 10.20.55 AM


And my question remains, Where are the Widgets?

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Screen Share Test

Here’s a video of the issue I’m having here on the blog.

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Senior Housing Search.

Wheat Ridge Town Center Apartments

Yes, it’s come to that age when we’re seeking senior housing. Both of us being 60+ and given our age related aches and pains along with other issues, this only makes sense.

We’ve found a great resource called A Place For Mom. Having made contact with this resource we have begun the process of getting on a waiting list and dealing with all of the other bureaucratic issues surrounding such a move.

Which once again brings me to the photo in this post. You might remember that I posted back in December of 2012, about the facility and their pet policy. To add some additional information, we’ve actively been looking into this facility due to it’s proximity to our current apartment. I’ve made several email contacts to the facility for information, all of which have gone unanswered. In calling the facility we were told to make use of the facility web site. When I related that I’ve made requests via the web site that have gone unanswered, I was again told to use the web site. Both of us on separate occasions have visited the facility to get further information. We’ve been ignored at the locked front entrance in spite of making eye contact with those in the leasing office.

In a conversation with an individual who resides in another Senior Housing facility here in Wheat Ridge, I was told of problems with the Town Center Apartments related to him by other Seniors residing there.

So in our continued search for new digs, the Wheat Ridge Town Center Apartments has been crossed off our list of potential residences.

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France Is Now Epic

Les 3 Vallées

Les 3 Vallées (Photo credit: Leo-setä)

France Is Now Epic

Ski and ride the best of France, Austria, Switzerland and the USA on one season pass; now including access to the largest ski area in the world

2013-2014 Epic Pass holders receive five free days at Les 3 Vallées, France, including Courchevel, La Tania, Méribel, Brides-les-Bains, Les Menuires, Saint Martin de Belleville, Val Thorens and Orelle

Ski For Just Over Five Days and the Epic Pass Pays For Itself

BROOMFIELD, Colo.– Aug. 28, 2013 – Vail Resorts, Inc. (NYSE: MTN) today announced an epic partnership with the largest ski area in the world, Les 3 Vallées, home to the legendary mountain resorts of Courchevel, La Tania, Méribel, Brides-les-Bains, Les Menuires, Saint Martin de Belleville, Val Thorens and Orelle, France. The Epic Season Pass now features five free days of skiing and riding in Les 3 Vallées, bringing the total access to 26 world-class mountains in four countries and further enhancing the already exceptional value of the world’s greatest lift pass. Epic Pass holders have the opportunity to experience the best of Europe and the best of the USA, with access to Verbier, Switzerland; Arlberg, Austria; and now Les 3 Vallées, France, in addition to Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and Eldora in Colorado; Heavenly, Northstar and Kirkwood in Lake Tahoe; and new for the 2013-2014 season, Canyons in Park City, Utah. Les 3 Vallées area lies in the heart of the French Alps and is legendary among skiers and riders around the globe, revered for its elegant charm and baroque art and architecture, boasting nine ski-in/ski-out Michelin-star restaurants and exceptional ski-in/ski-out lodging, all while maintaining its alpine character and family friendly appeal. Often voted the best location in Europe for early season snow, Les 3 Vallées has been a long-standing favorite for skiers and riders seeking a truly world-class European experience.

The unrestricted five free days of skiing and riding will be reciprocated for Les 3 Vallées season pass holders, allowing even more European guests to experience Vail Resorts’ world-class mountain resorts. At only $689, the Epic Season Pass is the best value lift pass in the industry.

“We are thrilled to announce our partnership with Les 3 Vallées, as Epic Pass holders can now ski the best resorts in the world, in four countries, on one pass. Vail Resorts is constantly looking for opportunities to enhance the incredible value of the Epic Pass that our  guests already receive and enjoy. In March, we announced that we increased the number of free days of access to Verbier, Switzerland, from three to five for the 2013-2014 season, followed shortly thereafter with news of an additional five days access to Arlberg, Austria, and most recently our acquisition of Vail Resorts’ first Utah mountain resort, Canyons” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. “Epic Season Pass holders already enjoy an incredible experience with unlimited, unrestricted access to Vail Resorts’ eight world-class resorts, including Vail, Beaver Creek, Breckenridge, KeystoneCanyons, Heavenly, Northstar, Kirkwood and, as well as Arapahoe Basin and Eldora, but the addition of fifteen complimentary days of world-class skiing across France, Austria and Switzerland makes the Epic Pass the most compelling lift ticket offering available for skiers and riders, irrespective of where they live around the globe.”

Boasting 8 different resorts, 600 kilometers of interconnected trails, 180 ski lifts, and approximately five meters (16.6 feet) of annual snowfall, Les 3 Vallées is the largest interconnected ski area in the world, including the highest resort in Europe, Val Thorens. Les 3 Valléesski area will be open from Dec. 7, 2013 – Apr. 25, 2014.

“Les 3 Vallées is the largest ski area in the world and preeminent destination in ski terrain choice, service and gastronomy in Europe” said Vincent Lalanne-Clouté, director of Les 3 Vallées. “We’re excited to partner with Vail Resorts as they operate the preeminent mountain resorts in the U.S. All eight resorts in Les 3 Vallées area look forward to welcoming Epic Pass holders to France this winter and offering our guests the experience of skiing and riding the premier resorts in the United States.”

Skiers and riders receive the lowest guaranteed prices on next season by purchasing their passes before September 2, 2013.
Vail Resorts also offers other pass options for guests next winter:

  • The Epic Local Pass™is perfect for guests who can navigate a pass with a few more restrictions on their winter vacation. The Epic Local Pass for $529 offers unlimited and unrestricted skiing or riding at Breckenridge, Keystone and Arapahoe Basin with limited restrictions at Canyons, Heavenly, Northstar and Kirkwood. Also includes a total of 10 days at Vail and Beaver Creek with US holiday restrictions. At the spring rate, the Epic Local Pass pays for itself in just over four days.


  • The Epic 7-Day ™ is ideal for guests who only plan to ski seven days throughout the winter season. It features seven unrestricted days of skiing and riding at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado; Canyons in Park City, Utah; Heavenly, Northstar and Kirkwood in Tahoe. The Epic 7-day is $529 for adults and $269 for children (ages 5-12).


  • With the Epic 4-Day ™, skiers and riders get four total unrestricted ticketsvalid at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado; Canyons in Park City, Utah; and Heavenly, Northstar and Kirkwood in Tahoe. The Epic 4-Day is $349 for adults and $199 for children (ages 5-12). The Epic 4-Day is ideal for guests who only plan to take one ski vacation this winter.

For more information or to purchase your pass, visit

Season Pass Benefits
Access to Les 3 Vallées is only provided to Epic Pass holders and not holders of other passes offered by Vail Resorts (Epic Local, Tahoe Local, Summit Value and Tahoe Value). In addition to the five days of free skiing at Les 3 Vallées, Epic Pass and all Vail Resorts season pass holders will continue to receive exclusive offers on lodging, dining, ski rentals, equipment, ski school and special events for the 2013-2014 ski and snowboard season at Vail, Beaver Creek, Breckenridge, Keystone, Canyons, Heavenly, Northstar and Kirkwood, as well as Arapahoe Basin and Eldora. All season pass products are non-transferable and non-refundable.

Season Pass Insurance Option: Protect Your Pass Investment in the Event of Unexpected Circumstances
Vail Resorts encourages its guests to purchase pass insurance. All of the Company’s season pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected circumstances including sickness, injury and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes valid for the 2013-2014 ski and snowboard season.

Lowest Price Guarantee Only Available Through September 2nd, 2013
Skiers and riders should purchase their passes for next year now, as these prices and benefits are only guaranteed through September 2nd, 2013. All passes are available for purchase on
For more information about Les 3 Vallées, and to book, visit

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is

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Samsung Galaxy Note II

I’ve had this new, to me, device for three days now. I’m learning more and more about it. Samsung Galaxy Note II

I’m finding that I’m using the device more and more and not spending as much time at the desktop.

I’ll be posting more about this great device as I progress learning even more.

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5 Inbound Marketing Strategies that worked for our Enterprise SaaS Product

5 Inbound Marketing Strategies that worked for our Enterprise SaaS Product


Fedena (Photo credit: Wikipedia)

When we started the company in 2009 and launched the first version of our SAAS product in 2010, we started selling ERP to schools with feet on street sales team. It was hard with no results. Some principals even said “I will pay you for not selling this to me, please disappear!” It was tough selling ERP which is a known fact to any seller in the education industry. The sales cycle can get as long as 6 ­ 8 months.

Since being a startup we couldn’t increase our expenses, so we started looking for a better model for selling ERP. And as they say ‘Necessity is the mother of all inventions’, we found that using inbound marketing model, we could make the schools and re­sellers approach us for the product. This also reduced the sales cycle to 1 ­ 2 months. We even started closing deals within a days time.
Introduction to inbound marketing (For those who are new to this term)
When we go and sell a product/service to customers they feel that they are being sold
something which they don’t actually require and they don’t want to buy. The institutions were working efficiently without implementing any ERP and this made them reluctant to implement an ERP software all of a sudden. But there will be few, who would be looking out for a solution, and when you approach these institutes, you can provide them with the best out of your least value. Thus degrading your product value; and if you have committed any services then you are doomed. Now with inbound marketing the same customer will pay a higher amount visiting our store/website which costs him more (Total cost ­ cost of visiting our physical office or hiring us to give them demo).
As Steve Jobs said “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” This is very true for any ERP solution.
In Inbound marketing strategy people visit your site (come to your website/store) when they are really looking out for solution/business and they find you, therefore make sure that the website and your online presence are so strong that they turn into leads prospects. Such customers then don’t bargain (but you can’t stop the Indian customers! ­ Beware). But the demerit is that you will lose the customers who don’t fit in your product model. You will have to say ‘NO’ to some customers in order to have a scalable model. It means that, only those customers will purchase your product who are a perfect fit to your product model and hence less churn out. Thus the Life Time Value (LTV) of the customer will increase and a solid revenue model evolves. To say, this strategy has got its own merit and demerit but for a startup if this works then it’s great.


Inbound Strategy 1: Giving the basic product as free & open source
For us the inbound marketing has worked so well that, our open source version of the product gets around 150­200 downloads per day. Our product has amassed more than 65,000 downloads over period of 3 years. For an ERP this is a huge achievement. The opensource version is marketed by the eminent personalities in opensource community. To add to this prestigious institutes in India, IIM and IIT (one each) is now powered by Fedena. This wouldn’t have happened if we were to go and sell to the premier institutes. A specific percentage of these free downloads got converted as paid customers.
Inbound Strategy 2: Interviewing happy customers and publishing in blog.
We constantly interviewed our happy customers and published the interviews in official product blog. The new prospects reading these interviews got convinced about the product quality and converted as paying customers.
Inbound Strategy 3: Applying to various award competitions and winning the awards
increased credibility & conversion Never leave a startup competition un­participated. When we hear of an award winning product we come to value the product’s credibility. This really is a strong point in making the sale.

Inbound Strategy 4: Free demo with full documentation.
Our competitors were hiding demo of the product. You might have felt that once you are in a website and if you don’t find the demo of the product to test the product instantly and freely you are not going to try that product. But on the same time if you provide the access for a free demo, people try the product instantly and once he enters data into the trial version and if he likes the system he signs up and gets converted.
Inbound Strategy 5: Celebrating even small success in social media
We were never shy to celebrate even the small success in Facebook, Twitter and other social media. Now internet marketing is all about content driven marketing. The likes, comments, shares are valued more than other normal content marketing. Because here the users are rating the relevance of the content you posted and the web spiders rank those highly which get better ranking for your website. Implies the domain authority of your website increase when people talks about your product. Also it enables to spread your product information to all your fans and related ecosystem easily and effectively.
Abdulla Hisham
Abdulla Hisham is the cofounder and MD of Foradian technologies. Hisham drives the marketing and business development initiatives of Foradian. Foradian’s product Fedena was one of the winner of Edustars 2012. Checkout their product at www.fedena.comPhoto ­


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Vail Valley Partnership Announces New Member Benefit

Screen shot 2013-08-02 at 10.50.41 AM

Leadership Organization Offers One-Year Membership to Partnership Members

(Vail, CO) – Vail Valley Partnership (VVP) today announced the implementation of a new membership benefit in collaboration with local nonprofit, Vail Leadership Institute (VLI).

VLI, a leadership development organization based in the Vail Valley, will offer all VVP members a free one-year “Seeker” membership to the Institute. The Seeker membership is an introductory level, designed to familiarize people with the Institute’s leadership development and programming. The Seeker membership will provide all participating Partnership members access to the quarterly Leadership Insights Forum and connect them with other local leaders who are committed to the future of the Vail Valley.

Together, Buck Elliott, Art Currier and John Horan-Kates launched Vail Leadership Institute in 1997 as a nonprofit educational organization. Since it’s inception, VLI has continued to offer programs, retreats and courses to help people apply Inside First ™ leadership. The Inside First™ philosophy is a process that, ‘starts within, clarifying purpose, values and beliefs that differentiate our character, and then emanates outward, advanced by the skills of visioning and planning to guide our actions and relationships.’ Vail Leadership Institute has been a member of the Partnership since 2009.

“Vail Leadership Institute, much like the Partnership, plays a role in economic development and the nurturing of the local business community. The Institute is proud to be working with the Partnership to help connect people to resources they will need to build enduring businesses that are lead by character-driven executives and entrepreneurs. Like any business resource, it is the connection of the people that really makes the magic happen,” said Ross Iverson, general manager for the Institute’s Entrepreneurs BaseCamp program.

Vail Valley Partnership, in collaboration with the Economic Council of Eagle County and groups like VLI, works to provide local businesses with the resources to succeed, whether a current business in Eagle County or prospective. The synthesis of historical data and small business tools on VVP’s online Economic Development section with VLI’s applicable business lessons in the areas of ethics and guiding principles is a natural collaboration.

“Extending the VLI membership to our member businesses provides a great opportunity for reflection on ethics, normally an area of business that most entrepreneurs do not have the time to examine. We’re getting a business community that is not only better connected, but one that will lead conscientiously with thoughtfulness,” said Jeremy Rietmann, program manager at Vail Valley Partnership.

To activate your Seeker Membership, VVP members will first need to contact Ross Iverson at to receive their promo code and second, visit http:// to initiate their one-year membership.

For more information on Vail Leadership Institute, please visit

To learn more about additional VVP member savings and programming benefits, please contact Jeremy Rietmann at or call 970-477-4012.

About Vail Valley Partnership:

Vail Valley Partnership is a 501(c) (6) nonprofit organization that serves as the chamber and destination marketing organization for Eagle County, Colorado and the Vail Valley. Vail Valley Partnership (VVP) is a regional leader in sustaining and enhancing the Vail Valley as a tourism destination. Through group and leisure sales efforts, the VVP takes on a leadership role to bring groups, meetings, events and visitors to the Vail Valley for both the economic benefit of the member businesses we serve and the overall economic vitality of the community. In 2012, the Partnership’s destination sales and marketing efforts resulted in $69,000,000 of direct spending in the Eagle River Valley. For more information on the Vail Valley Partnership, please visit

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