Have you been looking for your favorite brand in the Social Media Arena only to come away empty? You’re likely not alone in your empty search.
Where are the brands you know and love? Have they got all of the consumers, end users and loyal fans that they need? I’d bet not.
I would say most of the ‘Brands’ have moved to a more effective method of Social Media and are using the Employees or Executives with their full names to market the ‘Brand’..the term or phrase ‘Brand’ is dieing (thank goodness) since consumers are not interested in the Brand but the people who manufacture the products or services for the ‘Brand’.