2018 Aston Martin Rapide AMR

Following increased demand for Aston Martin’s limited edition
models such as the Vantage GT8 and Vantage GT12, the British
automaker has decided to launch a performance sub-brand. The
sub-brand leverages the Aston Martin Racing (AMR) motorsport
department expertise. The models will wear the AMR initials to
distinguish them from their regular counterparts.  In
launching the sub-brand at Geneva, Aston Martin displayed two
of the first models to get the AMR treatment. The two models
are the track-focused
Aston Martin Vantage AMR Pro and the street focused Rapide
AMR sedan. This article is about the latter, the Vantage AMR is
reviewed separately.  AMR brings about improved
performance, a strong design language as well as sharper
dynamics. The 2018 Aston Martin Rapide AMR is credited as the
fastest 4-door sedan in the world. The model, which was
launched in 2010, is even faster due to the AMR treatment. The
automaker also pointed out that they were planning to replace
the Rapide 6.0 L, V-12 mill with a powerful electric-powered
model dubbed the RapidE as soon as next year. This is because
the current engine will not fit into the future emission
regulations.

2018 Aston Martin Rapide AMR

Exterior and Interior

The exterior has been revised to set it apart from the regular
Rapide. To start with, it features a full-height grille that
will be unique to AMR models. It also features a new splitter,
side sills and a unique rear diffuser. In addition, the model
has a unique aero lip on the deck-lid. It rides on unique
21-inch alloy wheels. The exterior look is finished off with
Stirling Green with lime-green color accenting which is
featured on the automaker’s racing models. There are also bits
of carbon fiber detailing.

In the cabin, the model has adopted a lot of motorsport styling
including carbon-fiber bucket seats at the front. The seats are
wrapped in Dark knight Alcantara and feature a lime-green
accenting. The doors and center console also feature
carbon-fiber accenting.

Engine and performance

Courtesy of the AMR , the Rapide’s  6.0 L, naturally
aspirated V-12 mill has been tweaked to produce an extra 40
horses to take the overall power output of 592 horses compared
to the regular version.  The top speed of the model has
also increased to 210 mph from 203 mph strengthening the
model’s top dog status as the fastest sedan on earth.

About the 2018 Aston Martin Rapide AMR, the Rapide’s upcoming
fully-electric direct replacement, Andy Palmer, the company’s
CEO said it is around the corner and may arrive shortly after
the Rapide AMR. The RapidE electric drive-train will produce
around 800 hp which will give the Tesla Mode S sleepless
nights. According to rumors, this mill will have an electric
range of around 320 km. Later on, in 2020, the automaker will
also release more electric-powered models such as the Lagonda
sedan and DBX crossover.

2018 Aston Martin Rapide AMR Price and release date

Aston Martin did not release the price of the Rapide AMR during
its debut at Geneva. Expect official prices to be communicated
close to its release date. Production will be limited to 210
models.

Competition

The AMR treatment will help Aston Martin compete with the BMW M
and Mercedes-AMG models. The automaker’s long-term aim is to
give the likes of Chevy
Camaro ZL1, Shelby
Mustang GT350 and
Corvette ZO6 something to think about.